Facebook Search & Product Visibility Manual

Entity: Wesfardell Connect (AscendGen Technologies, OPC) Web Portal: wfd.ph Facebook Page: @Wesfardell

1. Live Page Baseline Audit

A live inspection of the official page (https://www.facebook.com/Wesfardell) revealed why third-party contractor posts and competitor agents dominate local search results while official products remain invisible:

Field Current Live State Search Engine Impact Required Target State
Page Title Wesfardell Connect | Roxas Missing high-intent keywords ("Fiber Internet", "Cable TV", "Capiz") Wesfardell Connect | Fiber Internet & Cable TV Roxas City & Capiz
Page Bio Est 1992 | Internet Service and Cable TV Provider Only 9 words. Zero plan names, zero speed tiers, zero mention of "No Lock-in". Keyword-dense summary listing Plan 999, Plan 1299, Plan 1599, and wfd.ph.
Website Link Not linked in main search metadata Breaks crawler bridge between Facebook authority and wfd.ph Direct link to https://wfd.ph and deep links to /plans.
Services Menu Unconfigured / Empty Meta AI cannot index individual subscription plans as distinct products 5 Structured Product Cards with fixed pricing and direct web links.

2. Page Identity & Meta Setup

Update these top-level fields in Meta Business Suite to anchor the page's search authority in Roxas City and Capiz:

Navigation Path: Facebook Page ➔ Edit Details / Manage ➔ About ➔ Contact and Basic Info.

A. Category Hierarchy

  • Primary: Internet Service Provider (Essential for telco intent)
  • Secondary: Telecommunication Company
  • Tertiary: Cable TV Service

B. 101-Character Short Bio (One-Click Copy)

Fiber Internet & Cable TV in Roxas City & Capiz. No lock-in contracts. In-house support. Apply at wfd.ph.

C. Extended "About" Section Copy (One-Click Copy)

Wesfardell Connect is Capiz’s premier local Fiber-to-the-Home (FTTH) internet and digital cable provider, operated by AscendGen Technologies, OPC with a 45-year communications heritage in Western Visayas. 🚀 RESIDENTIAL FIBER INTERNET PLANS: • Plan 999 — Up to 70 Mbps Unlimited Fiber Broadband (Value Tier) • Plan 1299 — Up to 100 Mbps Unlimited Fiber Broadband (Best Seller) • Plan 1599 — Up to 150 Mbps Unlimited Fiber Broadband (Power Users & Home Office) • Digital Cable TV & Fiber Internet High-Definition Bundles 🛡️ THE WESFARDELL ADVANTAGE: • 100% In-House Certified Technicians — No third-party subcontractors or D2D commission agents. • No Lock-In Contracts — Zero long-term contract lock-in traps. • Direct AS138970 Peering — Ultra-low latency routing for gaming, HD streaming, and remote work. • Local Community Focus — Serving residential homes, MSMEs, and commercial institutions across Capiz. 📍 COVERAGE FOOTPRINT: Roxas City (All 32 Barangays) plus the municipalities of Panay, Ivisan, Mambusao, Dao, and Sigma. 🏢 Main Office: 1974 Lapu-Lapu Street, Roxas City, Capiz 5800 📞 Inquiries & Applications: +63 908 811 3466 | +63 949 885 0562 🌐 Official Online Portal & Coverage Map: https://wfd.ph

3. Native Services Catalog Configuration

Configure these 5 product cards inside Facebook’s Services tab to give each plan an indexed URL on Meta:

BEST SELLER
Residential Fiber 1299
₱1,299 / mo
  • ⚡ Speed: Up to 100 Mbps Unlimited
  • 🔓 Lock-in: 0 Months (No Lock-in)
  • 🛠️ Support: 100% In-house Technicians
  • 📍 Coverage: Roxas City & Capiz

CTA: Link to https://wfd.ph/plans

VALUE TIER
Residential Fiber 999
₱999 / mo
  • ⚡ Speed: Up to 70 Mbps Unlimited
  • 🔓 Lock-in: 0 Months (No Lock-in)
  • 📶 Inclusions: Optical Network Terminal
  • 🛠️ Support: Fast Local Dispatch

CTA: Link to https://wfd.ph/plans

POWER USERS & GAMING
Residential Fiber 1599
₱1,599 / mo
  • ⚡ Speed: Up to 150 Mbps Unlimited
  • 🎯 Latency: Direct AS138970 Peering
  • 🔓 Lock-in: 0 Months (No Lock-in)
  • 💼 Best For: WFH & Content Creators

CTA: Link to https://wfd.ph/plans

ENTERTAINMENT
Fiber + Cable Bundle
Starting at ₱1,199 / mo
  • 📺 Cable: HD Sports, Movies, Kids channels
  • 📶 Internet: Fast Unlimited Fiber
  • 📄 Billing: One unified monthly bill

CTA: Link to https://wfd.ph/plans

ENTERPRISE
Business Direct Peering
Custom / MSME Quote
  • 🏢 Target: Retail, Offices, Institutions
  • 🛡️ SLA: Priority Guaranteed Uptime
  • ⚡ Peering: Dedicated Direct Routing

CTA: Link to https://wfd.ph/support

4. Spec-Sheet Caption Standard Operating Procedure (SOP)

The Golden Rule: Never post a promotional banner with an empty caption. The text feeds the search engine!

Template A: General Family / Residential Intent (One-Click Copy)

Looking for stable, unlimited fiber internet in Roxas City or Capiz? Skip third-party subcontractor delays and connect directly with Wesfardell Connect. 📶 CHOOSE YOUR PLAN: • PLAN 999: Up to 70 Mbps Unlimited — ₱999/mo • PLAN 1299: Up to 100 Mbps Unlimited — ₱1,299/mo (Best Seller for Families) • PLAN 1599: Up to 150 Mbps Unlimited — ₱1,599/mo (Power Users & WFH) ✅ THE LOCAL ADVANTAGE: • No Lock-In Contracts — Zero long-term contract lock-in traps. • 100% In-House Technicians — Accountable, certified local support. • Direct AS138970 Network Peering for seamless streaming and gaming. 📍 NOW SERVICING: All 32 barangays in Roxas City (Baybay, Lawaan, Tiza, Culasi, Dinginan, Inzo, Tanque, Mongpong, etc.) and Panay, Ivisan, Mambusao, Dao, and Sigma. 👉 Check your exact address & apply online: https://wfd.ph/plans 📞 Phone Inquiries: 0908 811 3466 | 0949 885 0562 🏢 Visit Us: 1974 Lapu-Lapu Street, Roxas City #WesfardellConnect #RoxasCity #CapizInternet #FiberInternet #MadasigAngSerbisyo #NoLockIn

Template B: The "Competitor Switcher" Hook (One-Click Copy)

Tired of red LOS lights, unreachable customer hotlines, and waiting days for outside contractors? Switch to Wesfardell Connect — your homegrown internet provider with in-house technicians based right here in Roxas City. 🚀 UNLIMITED FIBER PLANS: • Plan 999 (70 Mbps) — ₱999/month • Plan 1299 (100 Mbps) — ₱1,299/month • Plan 1599 (150 Mbps) — ₱1,599/month Why Capisnon switchers choose Wesfardell: 1. No Lock-In Contracts: We earn your loyalty every month through reliable service. 2. In-House Support: When you need service, our own full-time technicians respond. 3. Fast Local Dispatch: Main office right along Lapu-Lapu Street. Ready to switch? Apply online in under 2 minutes: 👉 https://wfd.ph/plans Or message us here on Facebook with your Barangay to check availability! #SwitchToWesfardell #RoxasCityInternet #CapizFiber #WesfardellConnect

Template C: Remote Work & Gaming Hook (One-Click Copy)

Low latency, zero data throttling, and direct AS138970 peering. If your livelihood depends on video calls, large cloud uploads, or competitive gaming, you need reliable domestic fiber. Wesfardell Connect Plan 1299 (100 Mbps) and Plan 1599 (150 Mbps) deliver symmetric speeds with no data caps and no lock-in contracts. • Plan 1299: 100 Mbps — ₱1,299/mo • Plan 1599: 150 Mbps — ₱1,599/mo Supported by local, certified in-house technicians right here in Capiz. Check coverage and apply directly: 👉 https://wfd.ph/plans 📍 Serviceable across Roxas City, Panay, Ivisan, Mambusao, Dao, and Sigma. #WFHCapiz #CapizFreelancers #RoxasCityGamers #WesfardellConnect #DirectPeering

5. 32-Barangay Geo Strategy

Rotate through Roxas City’s 32 barangays across 4 weekly posting cohorts to ensure continuous search indexing for every neighborhood:

Cohort Primary Barangays Key Civic Landmarks for Captions
Week 1: Coastal & Ports Baybay, Culasi, Libas, Dumolog, Punta Cogon, Barra Roxas City Port, Baybay seafood strip, Libas fishing port
Week 2: Central Commercial Barangays 1 to 11 (Poblacion), Inzo Arnaldo, Tanque, Banica TATC Public Market, City Hall plaza, Arnaldo Boulevard
Week 3: Expanding Residential Lawaan, Tiza, Dinginan, Sibaguan, Mongpong, Loctugan Pueblo de Panay, residential subdivisions, Lawaan bypass
Week 4: Suburban Hubs Bolo, Bato, San Jose, Cagay, Dayao, Liong, Milibili Capiz State University (CAPSU), highway commercial nodes

6. Community Group & Competitor Neutralization Playbook

Reply to local discussions as the official @Wesfardell Page using these ready-to-paste scripts in Hiligaynon and English:

Scenario 1: User asks "Ano nami nga internet diri sa Roxas City?"

Maayong adlaw! If you’re looking for fast, unlimited fiber internet without being locked into a 24-month contract, check out Wesfardell Connect. • Plan 999: Up to 70 Mbps (₱999/mo) • Plan 1299: Up to 100 Mbps (₱1,299/mo) • Plan 1599: Up to 150 Mbps (₱1,599/mo) ✅ Zero Lock-in Contracts ✅ 100% In-House Local Technicians based right here in Roxas City (No third-party subcontractors) You can verify if your exact street/barangay is covered and apply directly here: https://wfd.ph/coverage or send us a message! 🚀

Scenario 2: User complains about competitor outages

We understand how critical reliable connection is for home and work. Wesfardell Connect operates its own local fiber infrastructure and dedicated in-house technical team right here in Roxas City along Lapu-Lapu Street. Best of all, we have NO LOCK-IN CONTRACTS—you are never trapped if you aren't satisfied. Check our available plans and coverage: https://wfd.ph/plans or PM us your barangay and landmark so we can check the nearest fiber terminal for you!

7. Messenger Automation & Lead Routing

Configure Meta Business Suite Automated Responses with these interactive FAQ scripts:

Persistent FAQ 1: "What are your available plans?"

Here are our official residential fiber tiers: 📶 Plan 999: 70 Mbps — ₱999/mo 📶 Plan 1299: 100 Mbps — ₱1,299/mo 📶 Plan 1599: 150 Mbps — ₱1,599/mo 📺 Bundles with Digital Cable TV also available! All plans include Wi-Fi modem and have ZERO lock-in contracts. 👉 View full specs and apply online: https://wfd.ph/plans

Persistent FAQ 2: "Is my area / barangay covered?"

We cover all 32 barangays in Roxas City, plus Panay, Ivisan, Mambusao, Dao, and Sigma! 🗺️ You can check your exact house location on our live coverage map: https://wfd.ph/coverage Or reply right here with: 1. Your Barangay 2. Nearest Landmark or Street 3. Contact Number Our in-house desk will check the nearest fiber terminal and reply immediately!

8. Weekly & Monthly Execution Checklist

  • Monday: Publish Template A (General Spec Sheet) featuring Plan 1299 and 999 with full caption specs.
  • Tuesday: Check local Buy/Sell groups for internet inquiry threads; reply with official scripts.
  • Wednesday: Publish Barangay Spotlight (Cohorts 1–4) with location geotags and link to wfd.ph/coverage.
  • Thursday: Review Messenger leads; verify address qualification and forward to technical dispatch.
  • Friday: Publish Template C (WFH / Gaming) or Template D (Cable TV Bundle).
  • Monthly: Run Facebook and Google search tests for "internet provider Roxas City" and "plan 1299".